Picky Portfolio

client

Personalis is at the forefront of personalized cancer care, revolutionizing the management of cancer through breakthrough genomic testing. With advanced technologies, Personalis offers comprehensive tumor profiling to deliver more accurate results and increase the likelihood of finding effective therapies or clinical trials.

client

Personalis is at the forefront of personalized cancer care, revolutionizing the management of cancer through breakthrough genomic testing. With advanced technologies, Personalis offers comprehensive tumor profiling to deliver more accurate results and increase the likelihood of finding effective therapies or clinical trials.

client

Personalis is at the forefront of personalized cancer care, revolutionizing the management of cancer through breakthrough genomic testing. With advanced technologies, Personalis offers comprehensive tumor profiling to deliver more accurate results and increase the likelihood of finding effective therapies or clinical trials.

focus

As Senior Art Director at Audacity Health, I collaborated with my team to develop a creative concept for Personalis' NextDx test, aimed at showcasing its advanced tumor profiling capabilities. The goal was to communicate how NextDx combines whole exome (DNA) and whole transcriptome (RNA) sequencing to provide deeper insights into cancer care.

focus

As Senior Art Director at Audacity Health, I collaborated with my team to develop a creative concept for Personalis' NextDx test, aimed at showcasing its advanced tumor profiling capabilities. The goal was to communicate how NextDx combines whole exome (DNA) and whole transcriptome (RNA) sequencing to provide deeper insights into cancer care.

focus

As Senior Art Director at Audacity Health, I collaborated with my team to develop a creative concept for Personalis' NextDx test, aimed at showcasing its advanced tumor profiling capabilities. The goal was to communicate how NextDx combines whole exome (DNA) and whole transcriptome (RNA) sequencing to provide deeper insights into cancer care.

result

The concept successfully conveyed the comprehensive nature of the NeXT Dx test. By juxtaposing the image of a mountain climber with a deep-sea diver, we visually communicated the extensive reach of the test's tumor-normal approach. The messaging highlighted the ability to probe even the most challenging regions of the exome, emphasizing the personalized and precise nature of the test. The final design was extended to marketing collateral including flyers and web banners.

result

The concept successfully conveyed the comprehensive nature of the NeXT Dx test. By juxtaposing the image of a mountain climber with a deep-sea diver, we visually communicated the extensive reach of the test's tumor-normal approach. The messaging highlighted the ability to probe even the most challenging regions of the exome, emphasizing the personalized and precise nature of the test. The final design was extended to marketing collateral including flyers and web banners.

result

The concept successfully conveyed the comprehensive nature of the NeXT Dx test. By juxtaposing the image of a mountain climber with a deep-sea diver, we visually communicated the extensive reach of the test's tumor-normal approach. The messaging highlighted the ability to probe even the most challenging regions of the exome, emphasizing the personalized and precise nature of the test. The final design was extended to marketing collateral including flyers and web banners.