Picky Portfolio

client

AOK Energy is a newly launched energy drink brand designed for a generation seeking clean, guilt-free energy. With a focus on wellness, the brand offers a unique beverage that is free of sugar, caffeine, and calories, providing a refreshing alternative to traditional energy drinks. AOK’s core values center around clarity, simplicity, and positive energy, offering a product that fuels both body and mind without the usual crash. Their commitment to delivering feel-good energy makes AOK the go-to choice for conscious consumers, because when you choose AOK, it's all OK.

client

AOK Energy is a newly launched energy drink brand designed for a generation seeking clean, guilt-free energy. With a focus on wellness, the brand offers a unique beverage that is free of sugar, caffeine, and calories, providing a refreshing alternative to traditional energy drinks. AOK’s core values center around clarity, simplicity, and positive energy, offering a product that fuels both body and mind without the usual crash. Their commitment to delivering feel-good energy makes AOK the go-to choice for conscious consumers, because when you choose AOK, it's all OK.

client

AOK Energy is a newly launched energy drink brand designed for a generation seeking clean, guilt-free energy. With a focus on wellness, the brand offers a unique beverage that is free of sugar, caffeine, and calories, providing a refreshing alternative to traditional energy drinks. AOK’s core values center around clarity, simplicity, and positive energy, offering a product that fuels both body and mind without the usual crash. Their commitment to delivering feel-good energy makes AOK the go-to choice for conscious consumers, because when you choose AOK, it's all OK.

focus

The goal for AOK Energy was to create an identity that communicates the brand's clean offering while appealing to a modern, health-forward audience. I wanted to develop an eye-catching design system that reflected the brand's values, offering energy without the bad stuff. The focus was to balance boldness with simplicity, ensuring the identity remained sharp and approachable while standing out in a crowded market.

focus

The goal for AOK Energy was to create an identity that communicates the brand's clean offering while appealing to a modern, health-forward audience. I wanted to develop an eye-catching design system that reflected the brand's values, offering energy without the bad stuff. The focus was to balance boldness with simplicity, ensuring the identity remained sharp and approachable while standing out in a crowded market.

focus

The goal for AOK Energy was to create an identity that communicates the brand's clean offering while appealing to a modern, health-forward audience. I wanted to develop an eye-catching design system that reflected the brand's values, offering energy without the bad stuff. The focus was to balance boldness with simplicity, ensuring the identity remained sharp and approachable while standing out in a crowded market.

result

The Brand Identity for AOK Energy delivers a strong, minimal aesthetic that is adaptable across digital, print, and packaging applications. Key deliverables included logo design, a distinctive color palette, a custom graphic set, and product packaging. These elements work together to build a cohesive brand story that’s confident and clear. The final design establishes a visual language that captures AOK’s essence; clean, playful, and energetic.

result

The Brand Identity for AOK Energy delivers a strong, minimal aesthetic that is adaptable across digital, print, and packaging applications. Key deliverables included logo design, a distinctive color palette, a custom graphic set, and product packaging. These elements work together to build a cohesive brand story that’s confident and clear. The final design establishes a visual language that captures AOK’s essence; clean, playful, and energetic.

result

The Brand Identity for AOK Energy delivers a strong, minimal aesthetic that is adaptable across digital, print, and packaging applications. Key deliverables included logo design, a distinctive color palette, a custom graphic set, and product packaging. These elements work together to build a cohesive brand story that’s confident and clear. The final design establishes a visual language that captures AOK’s essence; clean, playful, and energetic.