Picky Portfolio

client

Grand Slamma was born from a powerful mission: to highlight the Black experience in the tennis world, celebrate Black talent, and amplify their voices. The brand’s purpose was clear, create a platform that not only honored the legacies of Black tennis players, but also inspire people of all backgrounds, especially from marginalized communities, to join the conversation and celebrate inclusion in sports.

client

Grand Slamma was born from a powerful mission: to highlight the Black experience in the tennis world, celebrate Black talent, and amplify their voices. The brand’s purpose was clear, create a platform that not only honored the legacies of Black tennis players, but also inspire people of all backgrounds, especially from marginalized communities, to join the conversation and celebrate inclusion in sports.

client

Grand Slamma was born from a powerful mission: to highlight the Black experience in the tennis world, celebrate Black talent, and amplify their voices. The brand’s purpose was clear, create a platform that not only honored the legacies of Black tennis players, but also inspire people of all backgrounds, especially from marginalized communities, to join the conversation and celebrate inclusion in sports.

focus

Grand Slamma required a strong, impactful logo to represent its bold mission. The next step was the creation of an outspoken apparel line, designed to celebrate the trailblazing Black athletes in tennis, available for purchase through an e-commerce website. In addition to this, the client needed collateral that would spread awareness about the brand and its mission while making a statement.

focus

Grand Slamma required a strong, impactful logo to represent its bold mission. The next step was the creation of an outspoken apparel line, designed to celebrate the trailblazing Black athletes in tennis, available for purchase through an e-commerce website. In addition to this, the client needed collateral that would spread awareness about the brand and its mission while making a statement.

focus

Grand Slamma required a strong, impactful logo to represent its bold mission. The next step was the creation of an outspoken apparel line, designed to celebrate the trailblazing Black athletes in tennis, available for purchase through an e-commerce website. In addition to this, the client needed collateral that would spread awareness about the brand and its mission while making a statement.

result

I developed a striking logo that captured the essence of Grand Slamma’s message. The apparel line unapologetically champions the names of influential Black male and female tennis athletes, with custom photoshoots bringing the designs to life. The Shopify website showcased the collection and provided an easy platform for customers to make purchases. A comprehensive lookbook cataloged all the designs, and a range of marketing assets were created to spread the word loud and proud.

result

I developed a striking logo that captured the essence of Grand Slamma’s message. The apparel line unapologetically champions the names of influential Black male and female tennis athletes, with custom photoshoots bringing the designs to life. The Shopify website showcased the collection and provided an easy platform for customers to make purchases. A comprehensive lookbook cataloged all the designs, and a range of marketing assets were created to spread the word loud and proud.

result

I developed a striking logo that captured the essence of Grand Slamma’s message. The apparel line unapologetically champions the names of influential Black male and female tennis athletes, with custom photoshoots bringing the designs to life. The Shopify website showcased the collection and provided an easy platform for customers to make purchases. A comprehensive lookbook cataloged all the designs, and a range of marketing assets were created to spread the word loud and proud.