Picky Portfolio

client

Griffin Athletic is a sports equipment brand designed for athletes across all disciplines. Drawing inspiration from the mythological griffin, a creature that combines the strength of a lion with the agility of an eagle, Griffin Athletic embodies both power and precision. The company’s mission is to provide top-tier equipment that enhances performance, whether on the court, field, or track. With a focus on innovation and quality, Griffin Athletic caters to athletes of all levels, from amateurs to professionals, offering products that support every aspect of training and competition.

client

Griffin Athletic is a sports equipment brand designed for athletes across all disciplines. Drawing inspiration from the mythological griffin, a creature that combines the strength of a lion with the agility of an eagle, Griffin Athletic embodies both power and precision. The company’s mission is to provide top-tier equipment that enhances performance, whether on the court, field, or track. With a focus on innovation and quality, Griffin Athletic caters to athletes of all levels, from amateurs to professionals, offering products that support every aspect of training and competition.

client

Griffin Athletic is a sports equipment brand designed for athletes across all disciplines. Drawing inspiration from the mythological griffin, a creature that combines the strength of a lion with the agility of an eagle, Griffin Athletic embodies both power and precision. The company’s mission is to provide top-tier equipment that enhances performance, whether on the court, field, or track. With a focus on innovation and quality, Griffin Athletic caters to athletes of all levels, from amateurs to professionals, offering products that support every aspect of training and competition.

focus

The client sought a brand identity that would communicate their dedication to performance and excellence. The goal was to create a visual identity that felt premium, resonating with athletes who demand the best. The design needed to reflect the balance between strength and agility, mirroring the mythological symbolism of the Griffin, while also standing out in a competitive market. The goal was for it to feel timeless, professional, and adaptable to various athletic sectors.

focus

The client sought a brand identity that would communicate their dedication to performance and excellence. The goal was to create a visual identity that felt premium, resonating with athletes who demand the best. The design needed to reflect the balance between strength and agility, mirroring the mythological symbolism of the Griffin, while also standing out in a competitive market. The goal was for it to feel timeless, professional, and adaptable to various athletic sectors.

focus

The client sought a brand identity that would communicate their dedication to performance and excellence. The goal was to create a visual identity that felt premium, resonating with athletes who demand the best. The design needed to reflect the balance between strength and agility, mirroring the mythological symbolism of the Griffin, while also standing out in a competitive market. The goal was for it to feel timeless, professional, and adaptable to various athletic sectors.

result

The final design is a strong, iconic logo featuring a hand-illustrated Griffin. This custom illustration adds a unique, handcrafted element to the brand’s visual identity. The design was then applied across various assets, including apparel, basketballs, and skateboards, reinforcing Griffin Athletic’s connection to high-performance equipment.

result

The final design is a strong, iconic logo featuring a hand-illustrated Griffin. This custom illustration adds a unique, handcrafted element to the brand’s visual identity. The design was then applied across various assets, including apparel, basketballs, and skateboards, reinforcing Griffin Athletic’s connection to high-performance equipment.

result

The final design is a strong, iconic logo featuring a hand-illustrated Griffin. This custom illustration adds a unique, handcrafted element to the brand’s visual identity. The design was then applied across various assets, including apparel, basketballs, and skateboards, reinforcing Griffin Athletic’s connection to high-performance equipment.