Picky Portfolio

client

Overland Worldwide believes that everyone needs to enjoy the beauty of the great outdoors. Time spent at home with the people we care about is valuable, and time spent in nature is priceless. They make it easy for you to get outside, and stay there.

client

Overland Worldwide believes that everyone needs to enjoy the beauty of the great outdoors. Time spent at home with the people we care about is valuable, and time spent in nature is priceless. They make it easy for you to get outside, and stay there.

client

Overland Worldwide believes that everyone needs to enjoy the beauty of the great outdoors. Time spent at home with the people we care about is valuable, and time spent in nature is priceless. They make it easy for you to get outside, and stay there.

focus

Create a complete Brand Identity and supporting assets. The client asked for a brand that is appealing for professional adventurers and novices alike. The brand is to feel inclusive and inviting, while presenting knowledge and experience among the larger competitors.

focus

Create a complete Brand Identity and supporting assets. The client asked for a brand that is appealing for professional adventurers and novices alike. The brand is to feel inclusive and inviting, while presenting knowledge and experience among the larger competitors.

focus

Create a complete Brand Identity and supporting assets. The client asked for a brand that is appealing for professional adventurers and novices alike. The brand is to feel inclusive and inviting, while presenting knowledge and experience among the larger competitors.

result

A cohesive and adventurous Brand Identity that evokes exploration and community. I started with a competitor analysis to identify opportunities for differentiation, and drive my creative choices. Deliverables included a bold logo suite, earthy and ADA compliant color palette, typography, a pattern, creative concept, and a style guide. I designed a dynamic website mockup, tradeshow booth, apparel concepts, and social media assets that align with the brand’s rugged yet modern personality, positioning Overland Worldwide to connect with a global community of outdoor enthusiasts.

result

A cohesive and adventurous Brand Identity that evokes exploration and community. I started with a competitor analysis to identify opportunities for differentiation, and drive my creative choices. Deliverables included a bold logo suite, earthy and ADA compliant color palette, typography, a pattern, creative concept, and a style guide. I designed a dynamic website mockup, tradeshow booth, apparel concepts, and social media assets that align with the brand’s rugged yet modern personality, positioning Overland Worldwide to connect with a global community of outdoor enthusiasts.

result

A cohesive and adventurous Brand Identity that evokes exploration and community. I started with a competitor analysis to identify opportunities for differentiation, and drive my creative choices. Deliverables included a bold logo suite, earthy and ADA compliant color palette, typography, a pattern, creative concept, and a style guide. I designed a dynamic website mockup, tradeshow booth, apparel concepts, and social media assets that align with the brand’s rugged yet modern personality, positioning Overland Worldwide to connect with a global community of outdoor enthusiasts.